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Kotak Mahindra wins branding rights for MMRCL

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MUMBAI (Metro Rail News): Kotak Mahindra Bank Limited (KMBL) wins semi-naming rights for two future metro stations, Bandra Kurla Complex and Chhatrapati Shivaji Maharaj Terminus (erstwhile Victoria Terminus). Mumbai Metro Rail Corporation Ltd (MMRCL) has granted these rights for a period of five years beginning with the commissioning of the line expected by 2023.

These two stations are important to Kotak Group because one represents the place where Kotak was born, while the other is the location of the company’s current nerve centre. The Group started in a small office in the former Victoria Terminus area and in time developed into an integrated financial services conglomerate with its current headquarters in the Bandra Kurla Complex.

Shanti Ekambaram, Group President and Whole-Time Director Designate, said that, “The past meets the present and that too on the high-speed rails of the city’s new preferred lifeline. Winning these branding rights is a celebration of our Group’s humble beginnings at the four-storied Navsari building in Fort, CSMT area, to our current address – our twin office buildings at BKC. A blend of our Janmabhoomi and Karmabhoomi will not only resonate with the brand’s rich legacy but, more importantly will enable us to once again partner the government’s vision of inclusive growth, ease of access and community empowerment beyond banking.”

Karthi Marshan, President and CMO, Kotak Mahindra Bank said, “Kotak Mahindra Bank’s presence in the two iconic business districts will celebrate the rich heritage of the city as well as our firm belief in its future. Mumbai Metro has become a highly effective mode of transport – providing comfort, better experience and reliable performance to a new generation of Mumbaikars. The upcoming line connecting South Mumbai to BKC will attract huge footfalls and translate into eyeballs for the Bank, offering opportunities to engage, educate and elevate millions of Mumbaikars every day.”

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