BENGALURU (METRO RAIL NEWS): Out of the five Namma Metro stations, Bangalore Metro Rail Corporation on Limited (BMRCL) has solicited tenders for chosen consultancy services to increase non-fare box revenue through advertisements, retail, food and beverages.
Byappanahalli, Indiranagar, MG Road, Kempegowda (Majestic), and Yelachenahalli are the stations.
The tender document says, “BMRCL aspires to enhance non-fare box revenue in order to keep Bengaluru Metro sustainable. BMRCL is eager to investigate new ways to increase non-fare box revenue, particularly through adverts and commercial outlets “
The consultants’ goal is to maximise advertising space inside and outside of stations, as well as on Metro piers, and to develop an advertisement strategy for BMRCL based on the BBMP’s ad standards. Other roles include market analysis, mostly for station co-branding, selecting zones for advertising (new and existing places), and developing various models to maximise revenue potential, among others.
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