MUMBAI (Metro Rail News): Maha Mumbai Metro Operation Corporation, Mumbai (A part of MMRDA) has awarded Signpost India the mandate of experiential and advertising rights for the Mumbai Metro Rail Network stations for a term of 15 years.
Seven big national and international advertising companies had eyed the project but Signpost India was awarded the rights. Signpost will ensure the growth of non-fare revenue which is a major element for the sustainability of public transport, based on a fixed revenue along with a revenue share model.
The project includes five interchanges in the Metro Lines 7 & 2A and caters to the traffic to major corporate headquarters of Businesses & IT parks with entertainment and shopping hubs, Malls, Bollywood Film City and production houses encircled by green zones like Sanjay Gandhi National Park and Aarey.
Dipankar Chatterjee, co-founder & director, Signpost India said, “It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic based solutions for the brands to reach the commuters and ensure high mass ROI. Signpost India will bring in global media formats and design ideal for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters for making everyday inspirational and transform ordinary journeys to extraordinary experiences.”
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