NOIDA (Metro Rail News): The Noida Metro Rail Corporation (NMRC) Limited has invited a tender for Co-Branding Rights at selected metro stations in the (NMRC Network) Aqua line. Winning licensees will gain the right to pair their company name directly with chosen metro stations as a prefix or suffix. This initiative will strengthen NMRC’s non-fare revenue stream for the Noida Metro.
Alongside station naming privileges, licensees will receive advertising rights to designated stations.
Tender Details
| Tender No | NMRC/Co-Branding/2026/475 |
| License Period | 10 (Ten) Years |
| Number of stations | 12 |
| Pre-Bid Meeting | August 11, 2026, (11:00 hrs ) |
| Online Bid Submission Start date | August 18, 2026 |
| Last Date of Bid Submission | August 25, 2026 ( 15.00 hrs ) |
| Date of Technical Bid Opening | August 25, 2026 (16.00 hrs ) |
Bid security (EMD)
The weekly brief metro & rail professionals read.
Bid security (EMD) is different for each metro station, and EMD has to be paid for each metro station separately, in case the bidder wishes to apply for more than 1 (One) metro station.
| Name of Metro Station | EMD |
| Sec-76 | ₹ 7,60,000 |
| Sec – 101 | ₹ 3,80,000 |
| Sec – 81 | ₹ 2,60,000 |
| Sec – 83 | ₹ 6,10,000 |
| Sec – 137 | ₹ 7,60,000 |
| Sec – 144 | ₹ 2,60,000 |
| Sec – 145 | ₹ 6,10,000 |
| Sec – 147 | ₹ 2,60,000 |
| Sec – 148 | ₹ 3,80,000 |
| Pari Chowk | ₹ 12,30,000 |
| Alpha-1 | ₹ 9,50,000 |
| Depot Station | ₹ 2,60,000 |
What is the scope of co-branding?
For NMRC, the initiative maximizes non-farebox revenue to subsidize transit operating costs, modernizes station infrastructure, and enhances visual aesthetics through partner-funded landscaping, painting, and structural maintenance.
In return, partner brands gain high-visibility through co-naming rights on metro maps, audio-visual announcements, and station names. This will give the brand direct exposure to thousands of daily commuters through comprehensive interior and exterior advertising inventory.
About Aqua Line (Noida Metro)
The Noida Metro (officially the Aqua Line) is a rapid transit system owned and operated by the Noida Metro Rail Corporation (NMRC), connecting Noida and Greater Noida in Uttar Pradesh.
Spanning a total distance of 29 km, this fully elevated transit network consists of 21 modern stations.
The corridor provides critical transit access along the busy Noida–Greater Noida Expressway, seamlessly linking major residential sectors, commercial zones, and educational hubs like Knowledge Park II and Pari Chowk.
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