In-Train Audio Ads to boost non-fare revenue of Delhi Metro 

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Delhi Metro (DMRC)
Delhi Metro/Representational Image

DELHI (metro Rail News): The Delhi Metro Rail Corporation (DMRC) is planning to introduce in-train audio commercials over the Red (Line 1), Yellow (Line 2), Blue (Line 3), and Magenta Lines (Line 8), which will streamline the non-fare revenue and provide long-term sustainability to the Delhi Metro system. Against this backdrop, DMRC floated a tender for the licensing of audio advertisement slots in selected trains in the Metro Lines 1, 2, 3, and 8.

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Here is the duration of audio advertisements across the four metro lines.

Metro LineSectionAudio Ads Slots (in secs)
Red Line(Line 1)Dilshad Nagar-Rithala353
Rithala-Dilshad Nagar368
Total721
Yellow Line(Line 2)Kashmere Gate-Sultanpur385
Sultanpur-Kashmere Gate211
Total596
Blue Line (Line 3)Dwarka-Kakarola-Yamuna Bank318
Yamuna Bank-Dwarka-Kakarola316
Total634
Magenta Line(Line 8)Janakpuri West-Botanical Garden150
Botanical Garden-Janakpuri West 150
Total300

Delhi Metro’s Non-Fare Revenue

Delhi Metro earned a total revenue of ₹4,600.62 Crore in the FY 2024-25. Non-Fare revenue from commercial advertisements, parkings, rents from commercial spaces within the metro premises, station box area, fines and feeder services constituted around 20 percent of this revenue, while the primary resource still remained the ticketing revenue with around 80 percent contribution.

This shows an excessive dependence on the ticketing revenue. Non-fare revenue is significant for the metro system to diversify its income sources and attain financial stability. It strengthens the overall financial structure of the metro system. For comparison, the Hong Kong metro, known globally for its financial sustainability, earns more than half of its total revenue from non-fare sources.

Also Read: Jupiter Wagons to manufacture Vande Bharat and Metro coaches in Hooghly

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