NEW DELHI (Metro Rail News): The National Capital Region Transport Corporation (NCRTC) has issued a tender seeking partners for semi-naming and co-branding rights for some stations along the RAPIDX corridor. This means that businesses will have the opportunity to add their logos or brand names as a prefix or suffix to the station names.
The current tender for semi-naming and co-branding rights includes stations like Anand Vihar, Sahibabad, Ghaziabad, Guldhar, and Duhai.
The decision to float this tender came after a successful interaction between NCRTC and the media industry, where they explored options for branding and advertising to generate additional revenue for the upcoming Delhi-Ghaziabad-Meerut RRTS Corridor.
The main objective of this move is to improve the passenger experience and convenience while also exploring non-fare revenue options to ensure the financial sustainability of the project. In addition to the semi-naming and co-branding rights, NCRTC plans to introduce audio announcements in trains, stating the approaching station along with its co-branded name. This media option of semi-naming and co-branding RAPIDX stations is an excellent opportunity for local, national, and global brands to launch impactful advertising campaigns.
According to an official statement,” The brands that partner with NCRTC will have the privilege of adding their names to the RAPIDX station names, as well as displaying their brand colors on various station elements such as walls and hoardings, including the entry and exit points.” Furthermore, NCRTC plans to introduce other innovative offerings such as media rights, food and beverage, retail spaces, office floors, virtual stores, and more in the stations.
NCRTC is actively seeking partnerships to enhance the overall experience for passengers and generate additional revenue to ensure the success of the project.
